PURPOSE/OBJECTIVE
Create and launch a Facebook Lead Ad to generate leads for your business and automatically nurture leads with the appropriate email sequence.
WHAT YOU WILL LEARN
-
How to create a Facebook Lead Ad
-
How to share content with people using Google Drive
-
Basics of Mailchimp and how to create an automated email sequence
-
How to connect Facebook to Mailchimp using Zapier
BEFORE YOU START
-
Make sure you have completed the Facebook Lead Ad Tech Setup
-
You have completed your 1:1:1 and have an offer and an idea for your download
HOW
Watch the video below to gain an understanding of the content you require to be able to successfully launch a lead ad.
If the video doesn’t load, Click Here
Use the articles reference below to create
-
1 x Lead Ad Copy
-
1 x Lead Magnet/Download
-
2-3 Images for your ad
-
1 x Download Email Sequence
Creative Content Required
-
Ad Copy – Ad Creative Essentials
-
Ad Imagery – Ad Creative Essentials
-
Lead Magnet / Download – Selecting the Right Content, Lead Magnet Ideas, How To Create a Lead Magnet Using Canva
-
Download Delivery Sequence – Create A Sequence
WHAT SUCCESS LOOKS LIKE
-
Complete Ad Copy
-
Images to use for Ad
-
Lead Magnet and Download ready to go
-
Download Delivery Sequence ready to go
NEXT STEP
When you have created all of the content and creative assets you need you are ready to launch your Lead Ad – How to Create and Launch a Facebook Lead Ad