PURPOSE/OBJECTIVE
Create content for a free download/lead magnet designed to;
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Attract your avatar;
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Nurture your avatar through the first steps of their journey; and
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start to build trust and credibility with your avatar.
WHAT YOU WILL LEARN
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How to think like your avatar and understand what they want
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How to structure your content
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How to position your offer
BEFORE YOU START
Complete your 1:1:1 and be clear on who you are targeting and the problem you are going to help them solve
HOW
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WHAT SUCCESS LOOKS LIKE
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Know what kind of content to create that caters specifically to attract and nurture your avatar.