PURPOSE/OBJECTIVE
To gain a clear understanding of what makes a successful ad, the creative components you need to develop, and key considerations you need to take into account when creating your ad copy, headlines, and selecting images for marketing campaigns.
WHAT YOU WILL LEARN
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The anatomy of a successful ad
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What types of ads you want to show on different platforms
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What are the right images to use in your ads
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The tone of your headlines to grab the attention of your audiences on the platform they’re on
BEFORE YOU START
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Make sure you have completed your 1:1:1 and understand who you are marketing to
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Set a clear objective for your campaign
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Have a clear purpose and call to action for your ad e.g. Click Download to get your free copy of my ebook.
HOW
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