PURPOSE/OBJECTIVE
To create an audience of people to market to on Facebook who shares the same demographics and interests as your avatar
WHAT YOU WILL LEARN
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How to use Facebook Audience Insights
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How to manage and refine your audience
BEFORE YOU START
- Make sure you have Facebook Business Manager set up.
- While not compulsory we recommend completing our simple Market Research Process so you can gain an understanding to who you are marketing to and who they follow etc on Facebook.
HOW
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WHAT SUCCESS LOOKS LIKE
The ability to create your own Facebook Audience and manage them