
PURPOSE/OBJECTIVE
This article shows you how to analyse the market to assess your competitors and understand:
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What product and services others offer
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Who their avatars are and how they communicate with them
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What free products and services they offer
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Potential opportunities or spaces to occupy without products and services
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Learn more about design and copy which is common within your industry
You will then be able to use this information to create audiences to market to, to create products/services and get a general understanding of the state of the market.
WHAT YOU WILL LEARN
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How to conduct basic market research
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How to look at competitors website
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How to use Facebook Audience Insights
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How to create a Facebook audience
BEFORE YOU START
Download the Market Research Workbook
HOW
ANALYSING & CREATING FB AUDIENCE WITH AUDIENCE INSIGHTS
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WHAT SUCCESS LOOKS LIKE
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You know who three of your industry competitors are and what they offer
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You have created an audience filled with your avatar to market to using Facebook Audience Insights