In this article, Kath Clarke introduces her Problem Bridge Solution Frame (PBS).
The PBS Framework is a tool you can use to create social media content ideas and downloads directly aligned to the key pain points your avatar is experiencing.
The goal of the PBS Framework is to create content that bridges the gap between the problem they are experiencing and the solution/outcome they want. The content that you creates will give them the first steps they need to start to solve their problem or paint a vision of a life they could have without the pain they are currently experiencing.
WHAT YOU WILL LEARN
How to take your 1:1:1 and key avatars pain points to create engaging social media topics
BEFORE YOU START
WHAT SUCCESS LOOKS LIKE
List of bridges you can turn into social media content