PURPOSE/OBJECTIVE
The Customer Journey, also known as the “Wavy Line”, uncovers the voids (or pain) your ideal clients are experiencing, and what they need from us in their journey to get you working together successfully.
Following Kath Clarke’s simple process you will get a clear message for each stage your ideal client is in – this forms the key messages for your website and social media.
WHAT YOU WILL LEARN
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How to map out your avatar’s unique customer journey
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How to identify the voids your avatar is feeling at each stage of their journey
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What you avatar needs at each section of their journey to fill a void
BEFORE YOU START
Make sure you have completed your 1:1:1 Framework & the Scale of Readiness work.
HOW
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EXAMPLE
WHAT SUCCESS LOOKS LIKE
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You have a created a unique customer journey for your Avatar similar to the image above