The Customer Journey, also known as the “Wavy Line”, uncovers the voids (or pain) your ideal clients are experiencing, and what they need from us in their journey to get you working together successfully.
Following Kath Clarke’s simple process you will get a clear message for each stage your ideal client is in – this forms the key messages for your website and social media.
WHAT YOU WILL LEARN
How to map out your avatar’s unique customer journey
How to identify the voids your avatar is feeling at each stage of their journey
What you avatar needs at each section of their journey to fill a void
BEFORE YOU START
WHAT SUCCESS LOOKS LIKE
You have a created a unique customer journey for your Avatar similar to the image above