PURPOSE/OBJECTIVE
Kath Clarke’s Scale of Readiness Principle is a simple framework you can use to determine to identify the stages of your unique avatars buying cycle and the information your avatar is searching for – to help them identify and solve the problems they are experiencing.
The Scale of Readiness will help you understand how to allocate your marketing energy & budget accordingly so you are focusing on servicing the people who are ready to make a decision with the right content at the right time. No more getting stuck in a ‘long sales cycle’ trying to cashflow in the door!
WHAT YOU WILL LEARN
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The Scale of Readiness Principle
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How to use the Scale of Readiness in your business
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How to identify your avatars 6.9 moment
BEFORE YOU START
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Make sure you have completed your 1:1:1 Framework
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Download the Scale of Readiness Workbook
HOW
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EXAMPLE
All their competition have invested heavily in digital marketing and they only have a Facebook page which is updated once a week
Know they to look at getting their business online
6.9 Realisation Christmas 3 months away and they have no campaign plans in place. Xmas is when they do 40% of the year’s revenue and know this year they need to market and sell online to make their targets.
WHAT SUCCESS LOOKS LIKE
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You have identified your avatars 6.9 moment
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You know what kind of information you can put out in the market to attract avatars who are 7-10’s and ready to buy