PURPOSE/OBJECTIVE
The objective of the Product Staircase is to give you a visual tool you can use to create a complete product offering aligned with your 1:1:1 Framework.
WHAT YOU WILL LEARN
The product staircase will help you visually create a three-tier product offering consisting of a downsell, a core offer (Hero Product) and an upsell.
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Downsell Offer – Free or low-value offer designed to help people experience what you have to offer by understand or solve an immediate problem they are facing.
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Core Offer/Hero Program – The key program, product or service you are known for and solves the one problem your avatar is experiencing
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Upsell Offer – Additional products or services you can sell to people to help them accelerate their results i.e. retreats or continue working with you post-consumption of your core offer i.e. 1:1 Training
BEFORE YOU START
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Make sure you have completed your 1:1:1
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Download the Product Development Workbook
HOW
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