FIRESTARTER SMALL BUSINESS

Want a marketing and sales plan that is customised for your business?

Want to understand the marketing foundations you need to get it in place over the next 12 months?

Want it to be at your pace and with someone to guide you? 

Join us in …

It all starts with 2 days, live in person training, as we hand-hold you through getting your
marketing foundations in place for 2020.

Imagine walking away knowing WHY people want to buy from you, and how to package that up and get more clients?

Imagine knowing EXACTLY what to put out on social media marketing every day, so that you are building credibility with your audience and helping them make the decision to buy from you.

Imagine doing all that from a place of true deep authenticity and integrity!

No more ick, no more uncertainty.

10 Critical Foundations You Need to Get Hands Off Original & Creative Marketing on Auto-Pilot…

What you will learn ….

Month 1 – Finding the One

Month 1 is focussed on rediscovering your special sauce – getting back in touch with why you got into business in the first place and exactly it is that makes you unique in your space.

Original Magic & Unique Edge
This is the stuff you were born with…We are going to rediscover that bit that you might’ve forgotten, that makes you you, and learn how to package that up as the “special sauce” it is!

1:1:1
This module goes though the importance of sharpening your Avatar and offer, to ensure that you have the message to market match is perfect. This is the part that gives all of our client’s the biggest ‘breakthrough’ in their marketing results, as their message becomes easy to share and converts effectively.

Scale of Readiness
Not everyone is always ready to click “buy”, or say “yes” right now. There is a scale of different stages in the buying cycle. The Scale of Readiness will help you understand that scale and to know how to allocate your marketing energy & budget accordingly at each point along it. No more getting stuck in a ‘long sales cycle’ trying to cashflow in the door!

Customer Journey
Also known as the “Wavy Line” this uncovers the voids (or pain) your ideal client’s are experiencing, and what they need from us in their journey to get you working together successfully.

Get a clear message for each stage your ideal client is in – this forms the key messages for your website and social media.

Month 2 – Social Satisfaction

If you have social shame – and I don’t mean like you just did a fart in an elevator, but like Facebook, LinkedIn & “What the hell am I doing with my Insta feed” type shame…then we need to get that sorted!

Get clear on what channels to focus on, and save about a million percent energy in not updating pages no one engages with you on.

Get your brand looking schmick across every platform people are (very naturally) checking you out on.

Create profiles that convert – Yep you guessed it, no point in having the socials just to throw mud at the wall and see what sticks…We want strategy baby! We want a profile that reaches those you want to make an impact upon, and get them engaging with you easily!

Month 3 – Find and Convert the One

Month 3 teaches you how to attract your ideal client. Now that you know who they are – go and get ‘em! Find the right message for where your clients are on the “readiness” scale, and put it in front of them with the tools below.

‘Generate Leads For FREE’ – Kath Clarke’s comprehensive guide explaining 12 different ways to find leads for free – right now!

Launch Your First Campaign – Create a way to get your ideal client’s contact details using some of our cornerstone marketing strategies.

Spark Up The Desire To Make Sales – We walk you through how to structure a call so you get people taking action without sounding ‘salesy’. We like to think of it as having ‘Collaborative Converting Conversations’!

Month 4 – Jooj Up Your Store Front

Month 4 – Getting your website RIGHT & Converting!

There are some absolute key fundamentals to having a website that not only converts but represents your brand and why you are different. This month is about about getting those fundamentals in place.

We focus on making a website that converts and is not just an expensive brochure.

We give some time and focus to the brand you are building and how to represent that.

We teach you to tidy and make it easier for clients to know what action to take next on your site (reduce the friction to getting them to take action and work with you)

Build in a way for your most ideal clients to build trust with you, via content that solves their biggest challenge right now!

Month 5 – Creative Content Creation

In Month 5 we venture into the big wide world of Content..and make the most out of what you already have (getting you out there more but with not too much time investment!)

The best part of what we do here, is join the dots between your organic social media & the sales process. (You know the stuff you just chuck out at the last minute ‘cos you know you need to do something and what you are doing to get clients.)

We have this neat little framework we walk you through that takes you from the problem your clients want solved through to how to get them engaged in your content, and want to give you their contact details, through to how to build out the rest of your social media to support that. All the while using BRAND YOU content based on your original magic and your own unique edge.

Month 6 – This Bizzy Went To Market

In Month 6 we’ll find out where you sit in your marketplace & create a product/ service package that is a total no-brainer for your ideal client and gets you out of selling 1:1! Knowing what to focus on first can be daunting…when you are passionate about what you do you want to immediately being doing it all! But that’s not the profitable path. The aim here is to create a pathway that is sustainable ONE product at a time. So this month we look at ALL the things, and then grid them up on the impact ease and decide where to start and where that fits in the overall scheme of things!!

You will learn;

The Power of Polarity
Your POD (Point of Difference) is what differentiates you from the rest. With the work you’ve done so far, you’ll have a clear understanding of what you do and don’t offer (or want to from here on in). The next step is to uncover how that sits with the offerings in the marketplace so you can make a big deal of the bits other people don’t! Team that up with your unique edge and you are on your way to building a tribe of loyal evangelists!

Impact v Ease
An excellent tool for choosing between competing priorities or seemingly equal strategies

Product Staircase
This exercise is used to detail your core product offering (the one that your ideal client will be totally hooked on, whilst keeping in mind the learnings from the Impact v Ease), and then determine your most logical up sell and down sell options to create your product staircase

We then address the pricing, and show you a super simple way to work out what you should be charging for each product.

Month 8 – Lead Generation – The Strategies You Weren’t Ready For In Month One!

Month 8 is the month you will think you need in month 1! But it ain’t…
The time has come to press go on your marketing machine, now you have all the other components in place.
We will take you through the platforms we recommend for paying for traffic on, if you are a service-based (or a service+ product based) business.

You will learn what strategies you should deploy and when in your marketing, and how to manage the prospects as they come in.
We take you through simple step-y-step how to videos to set up Facebook ads, as well as using Facebook Messenger effectively for personal conversation starters.

We give you the ‘how to’ on reading reporting so it makes sense, and give you a reporting set-up for monitoring your campaigns.

Month 9 – Knowing Your Numbers To Make Clever Marketing Decisions

All this work is completely pointless if you keep operating in the dark around what is and isnt working!
So often people through sh*t at the walls to see what sticks in marketing, which is a valid start-up strategy, but if you aren’t measuring the results then you can’t make empowered decisions to move forward with confidence.

Optimisation & Reporting
We give you the benchmark numbers you need to e measuring for in campaigns both organic and paid traffic.

You can then ask your numbers really powerful questions to work out the next steps in your marketing.

Making Sales That Feel Good + Market Research
We give you a script to follow word for word that gives you a way to have really powerful conversations with prospects. These conversations are important because the more you talk to your target market the more you know how to market effectively to them. So we go through the process of a ‘Collaborative Converting Conversation’ and help you to start having conversations that not only feel good but have all the makings of a conversion!

Months 10 – 12 – To Infinity …..!!

We have learnt the hard way that you don’t usually rock everyone’s world the first go! So we teach you our systems for creating campaign monitoring and getting a grasp on the numbers you should be measuring and iterating to success – it’s all in the 2 percenters!

Implementation
Access to all associated how-to’s so you can implement the tech setup for your campaigns effectively: Get how-to videos on everything from how to create an online course right through to how to install a FB pixel!

Basic Tech Assistance
When something gets too tricky – who ya gonna reach out to? Us of course…You have 24 hour access to us in the Facebook Group for those 2% tweaks you need to know for your own business.