The objective of this article is to provide you with an introduction to Search Engine Optimisation (SEO) and basic practice, to help you improve the searchability and performance of your website on Google.
WHAT YOU WILL LEARN
What SEO is
How to find keywords and phrases for your website
Basic ways you can improve the organic reach of your website
WHAT IS SEO?
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Search engines scan keywords, meta-data, links and numerous other elements of your site to determine the quality of the information on your site. The better the information, the higher you will rank in the search results. The goal of a good SEO strategy is to make sure you have a clean site filled with high-quality information and links to get recognised and build authority with search engines.
WHAT SUCCESS LOOKS LIKE
Ability to locate key search terms your avatars are using
Basic understanding of how SEO works and basic things you should have in place on your website