The purpose of this article is to introduce you to the Google Analytics interface and install the pixel on your website.
WHAT YOU WILL LEARN
What Google Analytics is
How Google Analytics works
How to get the pixel code to install on your website
How to navigate your way around the Google Analytics interface & create your first view
BEFORE YOU START
Have a website set up and ready to launch
Have an active business or personal Google account
Introduction to Digital Analytics
How It Works
How To Setup a Google Analytics Account
Google Analytics Interface & How To Create a Test View
WHAT SUCCESS LOOKS LIKE
Know how Google Analytics works and navigate your way around it.
Know the importance of Google Analytics to improve your traffic and sales.