Introduction to Google Analytics

PURPOSE/OBJECTIVE

The purpose of this article is to introduce you to the Google Analytics interface and install the pixel on your website.

WHAT YOU WILL LEARN

• What Google Analytics is

• How Google Analytics works

• How to get the pixel code to install on your website

• How to navigate your way around the Google Analytics interface & create your first view

BEFORE YOU START

• Have a website set up and ready to launch

• Have an active business or personal Google account  

HOW

Introduction to Digital Analytics

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How It Works

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How To Setup a Google Analytics Account

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Google Analytics Interface & How To Create a Test View

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WHAT SUCCESS LOOKS LIKE

• Know how Google Analytics works and navigate your way around it.

• Know the importance of Google Analytics to improve your traffic and sales.