PURPOSE/OBJECTIVE
This article shows you how to analyse the market to assess your competitors and understand:
-
What product and services others offer
-
Who their avatars are and how they communicate with them
-
What free products and services they offer
-
Potential opportunities or spaces to occupy without products and services
-
Learn more about design and copy which is common within your industry
You will then be able to use this information to create audiences to market to, to create products/services and get a general understanding of the state of the market.
WHAT YOU WILL LEARN
-
How to conduct basic market research
-
How to look at competitors website
-
How to use Facebook Audience Insights
-
How to create a Facebook audience
BEFORE YOU START
Download the Market Research Workbook
HOW
ANALYSING & CREATING FB AUDIENCE WITH AUDIENCE INSIGHTS
If the video fails to load please click here
WHAT SUCCESS LOOKS LIKE
-
You know who three of your industry competitors are and what they offer
-
You have created an audience filled with your avatar to market to using Facebook Audience Insights