PURPOSE/OBJECTIVE
The objective of this article is to give you a basic understanding of what the Facebook Pixel is, what you can use it for and where you can find the code in Facebook Business Tools for your website.
WHAT YOU WILL LEARN
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What the Facebook Pixel is
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How it can be used
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How to locate the code to put it into your website
BEFORE YOU START
- Setup and have a Facebook Business account
WHAT IS THE FACEBOOK PIXEL?
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
Check out the video below to learn more about the pixel, how you can use and where you can find the code to place on your website.
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WHAT SUCCESS LOOKS LIKE
Be able to install the Facebook Pixel on your website and check if it’s working.