PURPOSE/OBJECTIVE
In this article, Kath gives you the tools you need to be able to create an engaging blog and content for your webpage.
WHAT YOU WILL LEARN
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How to structure a blog
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How to create a headline that captures peoples attention
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Tools you can use during the process
BEFORE YOU START
Have a topic you want to write about either a bridge from PBS Framework or a topic directly aligned with your 1:1:1.
HOW
DO’S and DON’TS
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Do |
Research! |
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Do |
Spend time on the Headline! This is super important to get people intrigued and wanting more |
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Do |
Use bullet points. Bullet points are much easier to digest when spotted throughout longer form copy |
|
Do |
Use visual aids throughout your copy – people consume content in different ways, but most people find it off-putting to sit down to a large piece of writing that isn’t broken up by visual aids |
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Do |
Keep your Avatar in mind at all times – if you write as if you are writing a personal message to one person, you may find the process much easier! |
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Don’t |
Worry about giving away your special sauce – if potential customers like what they read, they’ll want more from you! |
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Don’t |
Give up! If you’re having trouble coming up with the content, approach it is small bite-sized chunks – one sub heading at a time. Just make sure at the end to read through and make sure it flows. |
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Don’t |
Forget the CTA! |
WHAT SUCCESS LOOKS LIKE
Creation of your first blog outline