PURPOSE/OBJECTIVE
In this article, we show you how to set up and configure your Instagram Business account so you are able to optimise it to appeal to your target avatar, view analytics and run ads from your account.
WHAT YOU WILL LEARN
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The difference between Instagram personal and business accounts
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Why we recommend having an Instagram account
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How to word your Bio & include links to your website or other assets
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How to manage your account on your phone
BEFORE YOU START
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Sign up for an Instagram account under your business name. Do not use your personal profile
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Have your phone with you to follow instructions in the second half of the video
HOW
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WHAT SUCCESS LOOKS LIKE
A new Instagram account, upgraded to business with a strong bio linked to LinkTree