In this article, Kath and Sarah give you tips to help you learn how to amplify your message reach using video.
WHAT YOU WILL LEARN
How to structure video content
Equipment to use
Lighting, wardrobe and scene setup tips
BEFORE YOU START
Have a notebook ready to take notes!
DO’S AND DON’TS
Be conversational! Try having someone around asking your questions which you answer (for example, if I was to make an explainer video for this, a “buddy” might prompt me by asking “What are some helpful tips for recording a video?”)
Unless you are recording a masterclass or webinar, keep videos to roughly 2-5 mins long (any longer split them into multiple videos)
Record multiple videos in one day, the more your record, the more comfortable (and therefore natural) you become
Click your tongue – surprisingly a big habit for a lot of people!
Scratch/tap your chest where the mic is
Wear clothing with busy patterns on it – the camera won’t like it
Worry about being too casual, people will connect with you more if you come across as human (not a robot!) – but overall remember your avatar. Eg; if your avatar is an extremely professional lawyer, you need to keep that in mind and act accordingly.
WHAT SUCCESS LOOKS LIKE
You understand what you need to do to create a quality looking video to amplify your message with your target avatar.