PURPOSE/OBJECTIVE
In this article, Kath and Sarah give you tips to help you learn how to amplify your message reach using video.
WHAT YOU WILL LEARN
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How to structure video content
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Equipment to use
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Lighting, wardrobe and scene setup tips
BEFORE YOU START
Have a notebook ready to take notes!
HOW
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DO’S AND DON’TS
Be conversational! Try having someone around asking your questions which you answer (for example, if I was to make an explainer video for this, a “buddy” might prompt me by asking “What are some helpful tips for recording a video?”)
Unless you are recording a masterclass or webinar, keep videos to roughly 2-5 mins long (any longer split them into multiple videos)
Record multiple videos in one day, the more your record, the more comfortable (and therefore natural) you become
Click your tongue – surprisingly a big habit for a lot of people!
Scratch/tap your chest where the mic is
Wear clothing with busy patterns on it – the camera won’t like it
Worry about being too casual, people will connect with you more if you come across as human (not a robot!) – but overall remember your avatar. Eg; if your avatar is an extremely professional lawyer, you need to keep that in mind and act accordingly.
WHAT SUCCESS LOOKS LIKE
You understand what you need to do to create a quality looking video to amplify your message with your target avatar.