PURPOSE/OBJECTIVE
A tone of voice document is an essential resource for any business that current outsources or aims to outsource the creation of social media content to ensure all of your social media content and imagery remains consistent and branding across all the channels you are on. A tone of voice document details the goals for each social channel, the tone of voice you use, the style of your posts and your branding.
This article walks you through how to create your own Tone of Voice document using our supplied template and key things you need to think about when outsourcing the creation of social media content.
WHAT YOU WILL LEARN
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Why every business should have a basic tone of voice and style guide
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How to create a basic tone of voice and style guide
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How to set an OMG (One Main Goal) for each social media channel
BEFORE YOU START
Download the Tone of Voice Document Template
HOW
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WHAT SUCCESS LOOKS LIKE
A completed capabilities document summarising your process, products and services to send to clients